Jaguar's Path to All-Electric Luxury Brand: New Models Launching in 2025

Discover Jaguar's bold move towards an all-electric luxury brand, prioritizing sustainability and innovation. First new models set to launch in 2025.

Jaguar plans to become an all electric brand by 2025

As the automotive industry continues to shift towards electric-powered vehicles, one of the world's most iconic luxury car brands, Jaguar, has announced plans to transform into an all-electric brand by 2025.

Jaguar's parent company, Jaguar Land Rover, has been making significant investments in electric vehicle technology for quite some time. But now, the British automaker is taking things to the next level by confirming its intention to become a fully electric luxury brand.

Adrian Mardell, Jaguar Land Rover's Interim CEO, recently outlined the company's plan to launch pure-electric versions of all Range Rover, Defender, and Discovery collections in the coming years. This is a major step towards achieving the brand's ambition to have an all-electric offering by 2025.

The move to go electric is driven by both consumer demand and global regulations. In the UK, for example, the government has set a target to ban the sale of new petrol and diesel cars by 2030. This means that luxury car brands like Jaguar need to make the shift to electric-powered vehicles to stay competitive and meet the demands of their customers.

Jaguar Land Rover Chairman N Chandrasekaran confirmed the brand's commitment to becoming a modern luxury vehicle business with sustainability at its heart. In the company's annual report for 2022-23, he noted that the transformation journey is on track, with the first new vehicles slated to be launched in 2025.

The move towards electric vehicles is not just about reducing emissions, it's also about providing a superior driving experience. Electric vehicles offer instant torque, smooth acceleration, and quiet operation, making them the perfect match for a luxury brand like Jaguar.

Despite facing a challenging business environment, including a shortage of electronic components and challenges in energy supplies, the company's efforts to address supply chain challenges have started to yield results. Chandrasekaran noted that the company is progressing well in its transformation journey and is set to become a modern luxury vehicle business.

As Jaguar and other luxury car brands make the shift towards electric, it's clear that the future of the automotive industry is electric. With the luxury market being one of the most competitive, brands like Jaguar must stay ahead of the curve and provide their customers with the latest technology and an unparalleled driving experience. By becoming an all-electric brand by 2025, Jaguar is taking a bold step towards a sustainable and exciting future.